Domestic companies need to further disseminate information
Economy, environment wins
Question: What’s your perspective on the policy package for the circular economy announced by the European Commission in 2015?
Hosoda: Frankly speaking, I saw some ideas that were familiar to me, while being surprised by some new aspects.
This policy package contains a wide range of concepts, including issues surrounding waste, recycling and a sharing economy. I found originality in that the policy places the economy and the environment in a win-win relationship since the initiative contributes not only to environmental protection, but also to economic rejuvenation.
Question: Japanese companies have remarkable technology and have also worked on methodically realizing a circular-based society.
Do you have any concerns that they would be swallowed up by the European-style business strategy?
Hosoda: Yes, this is definitely a possibility, so I think Japanese companies need to disseminate their positions and policies clearly.
Especially, regarding plastic waste issues that attract much social interest, major Western companies such as The Coca-Cola Co., Nestle SA and Unilever PLC have incorporated measures to reduce environmental burdens into their business strategies, declaring concrete targets.
I have to say Japanese companies, on the other hand, are slow to make such a move.